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Mapping stakeholders for Soil Literacy Projects

Step 3 — Identify your tools

Once you have reviewed the target groups, the enabling factors and the barriers in your environment, it is time to assess what tools to use to promote your messages.

Examples of advocacy tools already there:

  • International treaties and policy documents — use relevant quotes

  • Research articles

  • Outcomes that you can share — better learning outcomes, higher level of well-being, etc. proven by piloting activities

  • Photos — but please, be aware of children's privacy rights and never share photos with recognisable people in them!

  • Media articles

  • Methodology already developed

Examples of advocacy tools that you can provide:

  • Testimonials

  • Own research outcomes

  • Infographics of what you are promoting

  • Videos, audios, photos — again being mindful of privacy rights

  • Newsletters

  • Website

  • Social media posts